We empower people not exploit them

In a world where the bottom line often trumps ethical considerations, we at Selfish have taken a different approach. We don't just say we care; we show it—especially when it comes to our farmers.

Fair Pay, No Exceptions

It's a sad truth that many corporations stay afloat by exploiting the very people who make their business possible: the farmers. At Selfish, we believe in a different model—one that is rooted in mutual respect and fair compensation. We pay all our farmers not just a living wage, but a thriving wage. Because when our farmers thrive, we all do.

Happy Farmers, High-Quality Stock

We've found that a happy farmer is an excellent partner in quality. By treating our farmers well, we’ve noticed a direct correlation with the superior quality of the natural ingredients they supply for our cosmetics. They are incentivized not just by fair salaries but by a genuine relationship that values their contribution. This allows us to create products that truly set industry benchmarks.

The Ripple Effect of Goodness

Doing good doesn’t stop with us. By supporting our farmers, we are fostering healthier communities and creating a positive ripple effect that goes far beyond our immediate network. We understand that being ethical is not just the right thing to do, but it's also smart business.

The True Measure of Success

Success is not just about hitting billion-pound revenue targets; it's about the impact we make along the way. We firmly believe that a business model focused on empowerment over exploitation is not just sustainable but vastly more rewarding for everyone involved. In the end, being good to people is not just an ethical choice but a cornerstone of enduring success.

At Selfish, we're not just breaking the mould; we're creating a new one—a mould that proves ethical considerations can coexist with business ambitions. And that's a mould we hope more will choose to fill.